Direct selling is one of the oldest, most traditional forms of selling globally, involving a direct interaction between the seller and the buyer.

Direct selling refers to the selling of goods and services to consumers who are away from a fixed retail outlet, generally at their homes, workplace, etc., through an explanation, and demonstration of the product by sellers.
Direct selling is a dynamic and rapidly expanding channel of distribution for the marketing of products and services.
Direct selling offering self-employment opportunities to millions of people.

The direct selling industry has made notable contribution to social causes.

Direct selling companies have contributed in improving quality of life in multiple ways. Direct sales companies contribute to the well-being of the society by empowering women. As a result of more women being employed, there has been an increase in the disposable income.

Direct sales companies maintaine good quality at affordable prices.
Direct selling companies have also contributed towards economic development by investing in manufacturing and R&D.
Direct sales companies increase focus on the agricultural sector and boost rural incomes.